Paid Media Manager (Digital agency)

Digital agency

Location:

Experience:

Major Responsibilities & Deliverables:

• Have hands knowledge on Google, Meta and LinkedIn Ads

• Take brand ownership and provide the vision, mission, goals and strategies to match up to

• Translate brand strategies into brand plans, brand positioning and go-to-market strategies

• Knowledge of Media Planning and Media Buying (suggesting relevant networks, platforms as per the client product line) Should have existing relationships in the market

• Working on media pitches inclusive of decoding the brief, strategy input and presentation making skills

• Campaign tracking, competition mapping, sharing insights and recommendations

• Maintain and develop relationships across the roster of clients

• Ability to present the data and handle client queries ,should have good communication skills

• Lead creative development and create motivating stimulus to get targeted population to take action

• Measure and report performance of all marketing campaigns, and assess against goals(ROI and KPIs)

• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

• Oversee marketing and advertising activities to ensure consistency with product line strategy

• Brainstorm new and innovative growth strategies

• Align the company around the brands direction, choices and tactic

Key Competencies:

• Critical thinking ability to understand root cause of issues

• Able to methodically approach problem resolution

• Able to manage time and prioritize multiple tasks in a fast-paced environment

• Capable of interpreting data and make recommendations to improve campaign performance

• Learning on the Fly (Learns new concepts quickly)

• Open to change seeks learning opportunities

• Quickly identifies the symptoms and underlying cause of problems