Posted:1 week ago|
Platform:
On-site
Full Time
Responsibilities:
● Participate in forming effective paid search strategies
● Launch and optimize various PPC campaigns
● Oversee accounts on search platforms (e.g. Google AdWords, Bing)
● Be involved in keyword selection and audience targeting
● Monitor budget and adjust bids to gain better ROI
● Track KPIs to assess performance and pinpoint issues
● Produce reports for management (e.g. dashboards)
● Write attractive and concise copy for adverts
● Suggest and develop new campaigns across multiple channels
● Maintain partnerships with PPC ad platforms and vendors
● Find ways to reduce risk of click fraud
● Keep abreast of PPC and SEM trends
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