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Paid Marketing Specialist (Healthcare)

3 - 5 years

12 - 16 Lacs

Posted:18 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Plan, execute, and manage performance marketing campaigns across paid channels
Optimize campaigns for ROI, CPL (cost per lead), and CAC (customer acquisition cost)Conduct keyword research and audience targeting for medical services/productsCollaborate with creative teams to develop ad copy, visuals, and landing pagesMonitor campaign performance, generate insights, and present weekly reportsRun A/B tests for creatives, copy, and landing pagesWork closely with SEO, content, and brand teams for holistic marketing strategyEnsure campaigns are compliant with healthcare regulations and ethical standards

Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

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