Paid Ads (PPC, Meta) Specialist for a Digital Agency

Paid Ads (PPC, Meta) Specialist for a Digital Agency

Company Description

Avanzar Health is a digital marketing agency that specializes in serving healthcare providers of all sizes. We provide tailored strategies and services to drive traffic, generate leads, increase sales, and enhance online presence. Our core services include Content-Driven SEO, Google AdWords / PPC, Social Media Paid Campaigns + Organic Post Management, Content Creation Management, and Website Development.

Work Location

Position: Paid Ads (PPC, FB/Insta) Specialist (Sr. Executive / Analyst)

(2-4 yrs experience of working on Paid Campaigns)

We are a growing digital agency and can offer you a good growth career with flexibility to work from your home.

Role Responsibilities:

You would be responsible for managing Google PPC and FB, Insta paid campaigns for multiple clients from the health and wellness industry.

GOOGLE ADS CAMPAIGN MANAGEMENT

• Run Google Ads Campaigns - Text, YouTube Ads
• Inputs & Content for Landing Pages Design
• Structuring Campaigns > Adgroups > Keywords
• Full Process for Setting up New Campaigns
• Constant optimisation via monitoring keywords search terms, addition to -ve list, etc.
• Creating reports / dashboards to track key metrics and performance across different campaigns and ad groups

FB / INSTAGRAM ADS CAMPAIGN MANAGEMENT

• Channels: FB, Instagram, Linkedin
• Run FB and Insta Paid Campaigns - Lead Generation, Traffic, Messenger Ads
• Run Traffic & Boost Campaigns
• Comprehensive understanding of all audience targeting and segmentation options
• Brainstorm and Design Ad Assets (Creatives, Carousels, Videos) to get optimal results
• Full Process for Setting up New Campaigns and Ongoing monitoring of campaigns for increasing performance
• Ad copy writing
• Coordinate with Design / Graphics team for getting the creatives / videos
• Research Competition & Industry Best Content Ideas and Ads Assets
• Creating reports / dashboards to track key metrics and performance across different campaigns
• Effective use of new photo / video editing and AI tools for faster turnaround

CLIENT SERVICING

• Regular coordination with client team for managing work
• Managing new requirements from client by coordinating with other team members
• Handling monthly / weekly client update calls
• Onboarding of new projects
• Smoothly handling escalations coming from client side

Requirements:

• 2-4 yrs experience in Google PPC, YouTube, Facebook and Instagram Paid Ads Campaigns. Running lead campaigns, traffic campaigns, etc. – This is a must. If you haven’t run paid google + fb / instagram campaigns please do not apply.
• Continuous self-learning and ability to adapt to the changing Social Media and Overall Digital Marketing trends
• Demonstrated organizational skills in handling, directing and prioritizing multiple and complex assignments/ projects
• High-level proficiency in MS Excel, PowerPoint, and Word