Organic Marketing Specialist - Edtech

As an Organic Marketing Specialist in the Digital Marketing department, you will play a crucial role in building and executing comprehensive organic marketing strategies to enhance the brand presence through content marketing, SEO, social media, and community building initiatives. **Key Responsibilities:** - Develop and execute organic marketing strategies across multiple channels such as SEO, content marketing, and social media. - Utilize AI writing tools like ChatGPT, Claude, Jasper, Copy.ai to create high-quality, engaging content including blog posts, social media content, videos, and infographics. - Optimize website content and structure for search engines using AI-powered SEO tools and content analysis. - Conduct keyword research and competitive analysis using AI-enhanced research tools for identifying content opportunities. - Manage social media accounts, engage with online communities, and utilize AI tools for scheduling, response generation, and community management. - Implement AI-driven content personalization and audience segmentation strategies. - Collaborate with influencers and brand partners for organic growth initiatives. - Monitor and analyze organic marketing metrics using AI analytics tools for deeper insights and predictive analysis. - Implement email marketing campaigns with AI-powered subject line optimization and content personalization. - Stay updated with AI marketing tools, SEO algorithm updates, social media trends, and content best practices. - Work closely with the design team and utilize AI design tools to create visually appealing marketing materials. **Required Qualifications:** - Bachelor's degree in Marketing, Communications, Business or related field. - 2-4 years of experience in organic marketing, content marketing, or social media marketing. - Proficiency with AI writing and content creation tools like ChatGPT, Claude, Jasper, Copy.ai, or similar platforms. - Experience in using AI tools for content ideation, optimization, and audience research. - Strong writing and editing skills with a portfolio demonstrating both original and AI-assisted content creation. - Experience with SEO tools such as SEMrush, Ahrefs, or Moz, and AI-powered SEO analysis tools. - Proficiency in social media management tools and AI-enhanced analytics platforms. - Understanding of content management systems and AI content integration like WordPress. - Knowledge of email marketing platforms with AI-powered personalization and marketing automation. - Analytical mindset with the ability to interpret performance data and leverage AI insights tools. **Preferred Qualifications:** - Knowledge of graphic design tools and AI design platforms like Canva, Adobe Creative Suite, Midjourney, DALL-E. - Understanding of prompt engineering and AI workflow optimization. - Experience with AI tools for market research, trend analysis, and competitive intelligence. - Familiarity with marketing analytics tools and AI-driven predictive analytics such as Google Analytics. - Experience in community management and AI-powered customer engagement tools. Feel free to share your CV at riyap@regenesys.net for further consideration.,