Optimization Manager

To write an effective optimization manager job description, begin by listing detailed duties, responsibilities and expectations. We have included optimization manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Design and implement A/B and multivariate testing, creating testing roadmaps with product managers and marketers

Build the optimization practice and collaborate with research, user experience, analytics partners to enhance the test design process

Work with the dev and design teams to optimize the website for lead conversions and ecommerce sales

Analyze site traffic for trends, use patterns to identify and quantify customer behavior and make recommendations to improve user experience and maximize conversion rates by manipulating layout, content, CTAs, page flow

Test marketing messages, product descriptions, calls to action, page layouts, page designs, forms

Nurture leads via automated workflows to convert them into MQLs

Set up workflows and modify/analyze

Leverage content that the Content Marketing Writer produces and working with the Digital Marketing Manager and Social Media Marketing Coordinator to come up with downloadable offers that will be used to engage audiences and increase conversions

Identify and propose high impact testing opportunities based on voice of customer (VOC) feedback or data and help prioritize based on impact customer and business needs

Of a test to production