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Cognizant
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Openings For Tech-infused digital marketing & customer service

Openings For Tech-infused digital marketing & customer service

Cognizant

3 - 8 years

5 - 10 Lacs

Hyderabad

Posted:1 month ago| Platform:

Apply

Skills Required

customer service advertisers Digital Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

This position involves supporting and managing Large Scale advertisers who use Google Ads to manage/run high-revenue campaigns. The Specialist will be required to act as a strategic partner to Google AMs/AEs in driving incremental revenue, product adoption, delivering MO-based solutioning, and future-proofing growth through automated opportunity identification. The specialist should see the bigger picture, gain insights into customer journeys, and understand the maturity of customers (advertisers/agencies) to elevate performance and service quality.

Responsibilities

Works in a non-SOP based, ambiguous, open-ended environment to provide tailored, client-centric solutions aligned with MO/client-context to the customers (advertisers/agencies).
Acts as a strategic partner for sellers/advertisers/agencies to enable optimizations, implementations, and activations.
Exhibits strong business acumen to gain insights into customer journeys, assess digital maturity, and identify relevant growth levers and incrementality needs.
Provides clear, actionable insights for incremental opportunities and improvement areas to clients, assisting AMs with the same.
Stays current with industry trends and collaborates with Product Enablement teams to continually upskill.
Manages cross-functional stakeholders to ensure solutions are delivered effectively and efficiently.
Leverages experience with
App Campaigns
, understanding campaign dynamics and optimization techniques to drive results for clients.
Communicates customer needs effectively to agents and other support teams such as Quality.
Suggests SOP improvements and contributes to product enablement team feedback for enhanced client service.
Demonstrates a comprehensive understanding of AI-powered Google Ads campaigns, Google Analytics, and measurement frameworks.
Effectively presents solutions and handles client queries, staying prepared to learn GMP products as needed.
Maintains operational rigor around daily huddles, knowledge management, cross-training, etc.
Sets up data visualizations, manages large dataset extractions, and uses analytics for insights.

Requirements

BS/B. Tech from (preferably from) Tier 1-2 or Tier-3 institution.
5-7 years of experience in tech-infused digital marketing & customer servicing, with at least 3 years hands-on experience with Google Ads,
Proven experience with Google Analytics and Google Marketing Platforms is preferred.
Demonstrated cross-functional stakeholder management.
Strong problem-solving, analytical, communication, and presentation skills.
Data visualization expertise with Looker Studio/Power-BI, with SQL knowledge a plus.

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Openings For Tech-infused digital marketing & customer service