Online Campaign Manager

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the world’s largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

• Support on formulating the Paid Social marketing strategies for key social media platforms (like Facebook, LinkedIn, Twitter, Snapchat) to deliver on various objectives.
• End-to-end management and deliverables of specified paid social campaigns from activation to optimization, ensuring its delivery to time, budget & quality standards.
• Develops and presents performance reports while proactively addressing trends, anomalies, and recommended next steps
• Manages budget pacing and daily campaign monitoring
• Gains an expansive knowledge and understanding of the client's business, including products & services, goals & priorities, competitive set, and latest industry news & trends
• Innovate and come up with creative ways to enhance campaign performance using new features and tech
• Maintain relationships with key stakeholders and external partners

Required and Preferred Experience:

• 3+ years’ experience in core paid social advertising
• Ready to work into Night Shift
• Extensive familiarity and experience working on Meta Ads (Facebook, Instagram), Snapchat, Pinterest, X Ads formerly known as Twitter Ads and LinkedIn Ads.
• Knowledge of tracking pixels, UTM parameters and basic code implementation
• Good analytical skills and ability to use data to make informed decisions
• Decent communication skills and ability to collaborate with team members
• Ability to stay up-to-date with the latest trends and best practices in digital marketing
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Passionate about working in a fast-paced environment
• Strong organizational skills with a keen ability to prioritize and multi-task
• Ability to adhere to and meet deadlines
• Ability to work independently and collaborate in a team environment