On trade specialist _Spirits

On-Trade Specialist

Key Responsibilities

Sales & Account Management

• Manage and grow on-trade accounts including bars, pubs, hotels, and restaurants.
• Negotiate listings, visibility agreements, and promotional deals.
• Achieve monthly and quarterly volume, visibility, and activation targets.
• Build strong relationships with key decision-makers — bar managers, F&B heads, and distributors.

Brand Visibility & Activation

• Plan and execute trade activations, tastings, and brand-led experiences.
• Ensure brand visibility through POSM placement, menu listings, and staff advocacy.
• Coordinate with marketing and brand teams for in-bar promotions and co-branded events.

Training & Advocacy

• Conduct product training sessions for bar staff to strengthen brand knowledge.
• Act as a brand ambassador, ensuring our story and serve are consistently represented.

Execution Excellence

• Track outlet performance, placement, and activation ROI.
• Ensure compliance with local excise and trade marketing guidelines.
• Maintain and update CRM or reporting tools with outlet activities and feedback.

Market Intelligence

• Monitor competitor activity, pricing, and trade trends.
• Share insights to help shape promotional strategies and product positioning.

What You Bring

• 3–6 years of experience in

  on-trade or trade marketing

  within the Alcobev or premium beverage industry.
• Strong relationships across the hospitality and bar network.
• Excellent communication and negotiation skills.
• Passion for the spirits industry and a deep understanding of on-trade culture.
• Ability to work independently, travel frequently, and manage multiple activations.

What’s in It for You

An opportunity to be part of a high-energy, fast-growing spirits brand that values creativity, ownership, and hustle. You’ll get to shape how the brand is poured, seen, and celebrated across the on-trade scene.

Sounds interesting, drop your bio at hr@ihspirits.com.