On trade specialist _Spirits

6 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

On-Trade Specialist


Key Responsibilities

Sales & Account Management

  • Manage and grow on-trade accounts including bars, pubs, hotels, and restaurants.
  • Negotiate listings, visibility agreements, and promotional deals.
  • Achieve monthly and quarterly volume, visibility, and activation targets.
  • Build strong relationships with key decision-makers — bar managers, F&B heads, and distributors.


Brand Visibility & Activation

  • Plan and execute trade activations, tastings, and brand-led experiences.
  • Ensure brand visibility through POSM placement, menu listings, and staff advocacy.
  • Coordinate with marketing and brand teams for in-bar promotions and co-branded events.


Training & Advocacy

  • Conduct product training sessions for bar staff to strengthen brand knowledge.
  • Act as a brand ambassador, ensuring our story and serve are consistently represented.


Execution Excellence

  • Track outlet performance, placement, and activation ROI.
  • Ensure compliance with local excise and trade marketing guidelines.
  • Maintain and update CRM or reporting tools with outlet activities and feedback.


Market Intelligence

  • Monitor competitor activity, pricing, and trade trends.
  • Share insights to help shape promotional strategies and product positioning.


What You Bring

  • 3–6 years of experience in

    on-trade or trade marketing

    within the Alcobev or premium beverage industry.
  • Strong relationships across the hospitality and bar network.
  • Excellent communication and negotiation skills.
  • Passion for the spirits industry and a deep understanding of on-trade culture.
  • Ability to work independently, travel frequently, and manage multiple activations.


What’s in It for You

An opportunity to be part of a high-energy, fast-growing spirits brand that values creativity, ownership, and hustle. You’ll get to shape how the brand is poured, seen, and celebrated across the on-trade scene.


Sounds interesting, drop your bio at hr@ihspirits.com.

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