Offline Marketing Manager – K12 EdTech

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About Us

personalized one-on-one academic mentoring

Role Overview

results-driven Offline Marketing Manager

Key Responsibilities

• Plan and execute

  apartment campaigns, school tie-ups, and community events

  to generate leads.
• Build and maintain relationships with

  school authorities, residential associations, and local partners

  .
• Coordinate

  on-ground events, kiosks, and seminars

  to showcase our learning programs.
• Manage

  offline marketing budgets, vendor negotiations, and campaign logistics

  .
• Track campaign performance and provide regular reports on leads, footfall, and conversions.
• Collaborate with the sales team to ensure

  smooth follow-up and conversion

  of offline leads.
• Identify new offline channels and opportunities for market penetration.

Mandatory Requirements

• Proven experience (3–6 years) in

  offline/BTL marketing, field campaigns, or EdTech/K12 domain

  .
• Strong network in

  apartments, schools, and community associations

  preferred.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to travel locally for campaign execution.

Preferred Qualifications

• Graduate/MBA in Marketing, Business, or related field.
• Prior experience in

  EdTech, consumer services, or education marketing

  .
• Hands-on experience with

  event management, activations, and local brand promotions

  .

What We Offer

• Opportunity to

  drive offline brand presence

  for a growing EdTech company.
• Competitive salary + performance-based incentives.
• Exposure to

  strategic marketing campaigns

  with measurable impact.
• Supportive, growth-oriented work environment.

Immediate Joiners Preferred