Offline Marketing Lead

Role & responsibilities

Role Overview:

We are seeking a dynamic and proactive Offline Marketing Lead to spearhead all on-ground

marketing efforts aimed at increasing brand visibility and driving student admissions. This

role is responsible for the end-to-end planning, execution, and performance tracking of

offline initiatives such as open houses, orientations, RWA activations, interschool

competitions, and community events. The ideal candidate will bring a blend of strategic

thinking, operational excellence, and relationship-building skills.

Key Responsibilities:

Offline Marketing Strategy & Planning

• Develop and implement a comprehensive annual offline marketing plan aligned with admission targets and brand positioning.
• Identify key offline channels, locations, and event formats to maximize reach within target demographics.
• Create quarterly and monthly activation calendars, timelines, and budgets.

Event Management & Execution

• Lead the planning, promotion, and execution of events such as:
• Open Houses and School Orientations
• RWA Activations and Community Outreach Programs
• Interschool Competitions, Workshops, and Fairs
• Kiosks, roadshows, and external education events
• Ensure seamless coordination across internal teams and event stakeholders.

Vendor & Partner Management

• Identify and onboard relevant vendors, agencies, and community partners.
• Handle negotiations, contracts, and vendor performance monitoring.

Cross-Functional Collaboration

• Work closely with:
• Admissions Team to ensure footfall translates into inquiries and conversions.
• Creative/Content Teams – to produce effective offline marketing collaterals.
• Digital Marketing Team – to align offline efforts with online campaigns.

Performance Monitoring & Reporting

• Track ROI on events and offline channels, measuring metrics such as:
• Footfall, lead generation, conversion rates, and brand visibility.
• Provide regular reports with insights and recommendations for optimization.

Budget Management

• Own the offline marketing budget; ensure judicious use of resources.
• Identify cost-saving opportunities without compromising effectiveness.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
• 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
• Proven track record of developing and executing offline campaigns that drive measurable outcomes.
• Excellent organizational, negotiation, and project management skills.
• Strong communication and interpersonal skills.
• Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

• Strong local network and knowledge of RWA and school ecosystems.
• Passion for education, community engagement, and brand storytelling.
• Ability to work independently and manage multiple projects simultaneously.

Work Schedule & Travel:

• Willingness to work on weekends (especially during peak admission periods).
• Local travel required for event execution and community engagement.

Application Process:

Please share your resume and a brief cover letter to [hr@vidyashilpacademy.edu.in], mentioning “Offline Marketing Lead – [Location]” in the subject line.