Offline Marketing Lead

Role & responsibilities

Role Overview:

We are seeking a dynamic and proactive Offline Marketing Lead to spearhead all on-ground

marketing efforts aimed at increasing brand visibility and driving student admissions. This

role is responsible for the end-to-end planning, execution, and performance tracking of

offline initiatives such as open houses, orientations, RWA activations, interschool

competitions, and community events. The ideal candidate will bring a blend of strategic

thinking, operational excellence, and relationship-building skills.

Key Responsibilities:

Offline Marketing Strategy & Planning

Event Management Execution

Vendor & Partner Management

Cross-Functional Collaboration

Performance Monitoring & Reporting

Budget Management

Qualifications & Experience:

Bachelors degree in Marketing, Event Management, Communications, or a related field.

MBA preferred.

47 years of experience in offline marketing, preferably in education, events, or community

engagement.

Proven track record of developing and executing offline campaigns that drive measurable

outcomes.

Excellent organizational, negotiation, and project management skills.

Strong communication and interpersonal skills.

Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

Strong local network and knowledge of RWA and school ecosystems.

Passion for education, community engagement, and brand storytelling.

Ability to work independently and manage multiple projects simultaneously.

Work Schedule & Travel:

Willingness to work on weekends (especially during peak admission periods).

Local travel required for event execution and community engagement.

Application Process:

Please share your resume and a brief cover letter to [Insert Email ID], mentioning Offline

Marketing Lead – [Location]” in the subject line.