Vidyashilp Education Group Pvt Ltd

Role & responsibilities Role Overview: We are seeking a dynamic and proactive Offline Marketing Lead to spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions. This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, RWA activations, interschool competitions, and community events. The ideal candidate will bring a blend of strategic thinking, operational excellence, and relationship-building skills. Key Responsibilities: Offline Marketing Strategy & Planning Develop and implement a comprehensive annual offline marketing plan aligned with admission targets and brand positioning. Identify key offline channels, locations, and event formats to maximize reach within target demographics. Create quarterly and monthly activation calendars, timelines, and budgets. Event Management & Execution Lead the planning, promotion, and execution of events such as: Open Houses and School Orientations RWA Activations and Community Outreach Programs Interschool Competitions, Workshops, and Fairs Kiosks, roadshows, and external education events Ensure seamless coordination across internal teams and event stakeholders. Vendor & Partner Management Identify and onboard relevant vendors, agencies, and community partners. Handle negotiations, contracts, and vendor performance monitoring. Cross-Functional Collaboration Work closely with: Admissions Team to ensure footfall translates into inquiries and conversions. Creative/Content Teams – to produce effective offline marketing collaterals. Digital Marketing Team – to align offline efforts with online campaigns. Performance Monitoring & Reporting Track ROI on events and offline channels, measuring metrics such as: Footfall, lead generation, conversion rates, and brand visibility. Provide regular reports with insights and recommendations for optimization. Budget Management Own the offline marketing budget; ensure judicious use of resources. Identify cost-saving opportunities without compromising effectiveness. Qualifications & Experience: Bachelor’s degree in Marketing, Event Management, Communications, or a related field. MBA preferred. 4–7 years of experience in offline marketing, preferably in education, events, or community engagement. Proven track record of developing and executing offline campaigns that drive measurable outcomes. Excellent organizational, negotiation, and project management skills. Strong communication and interpersonal skills. Proficiency in Excel, PowerPoint, and planning tools. Preferred Attributes: Strong local network and knowledge of RWA and school ecosystems. Passion for education, community engagement, and brand storytelling. Ability to work independently and manage multiple projects simultaneously. Work Schedule & Travel: Willingness to work on weekends (especially during peak admission periods). Local travel required for event execution and community engagement. Application Process: Please share your resume and a brief cover letter to [hr@vidyashilpacademy.edu.in], mentioning “Offline Marketing Lead – [Location]” in the subject line.