ocial Media & SEO Executive

1 - 4 years

3 - 6 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Develop and execute a comprehensive social media strategy for investment platform across all major platforms, including but not limited to Linkedin, Instagram, Facebook, Twitter and YouTube.
  • Create engaging and visually appealing content, including graphics, photos, and videos, that align with the brand's aesthetic and voice.
  • Write compelling and on-brand captions, hashtags, and descriptions that will drive engagement and encourage followers to take action.
  • Monitor social media metrics, analyze performance data, and use insights to improve the brand's social media presence and drive sales.
  • Engage with followers and respond to comments and messages in a timely and professional manner.
  • Identify and collaborate with influencers and micro-influencers to create sponsored content and boost the brand's visibility.
  • Stay up-to-date with the latest social media trends and best practices and recommend new strategies to enhance the brand's social media presence.
  • Conducting on-site and off-site analysis of web SEO competition.
  • Using google analytics to conduct performance reports regularly.
  • Creating high-quality SEO content.
  • Assisting with blog content.
  • Leading keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
Qualifications
  • Bachelor's degree in marketing, communications, or a related field.
  • 1+ years of experience in social media management, preferably in real estate or investment banking.
  • Strong knowledge of social media platforms, including Linkedin, Instagram, Facebook, Twitter, and YouTube.
  • Excellent written and verbal communication skills, with the ability to write engaging captions and interact with followers in a professional manner.
  • Experience creating visually compelling content, including graphics, photos, and videos.
  • Ability to analyze social media metrics and use data to drive performance. Strong project management skills and the ability to multitask in a fast-paced environment.
  • A strong understanding of the industry's trends and best practices.
  • Experience working with influencers and creating sponsored content is a plus.
  • Extensive experience in SEO.
  • Working knowledge of Google Analytics.
  • Good knowledge of back link analysis.

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