Senior Seo Specialist

Job Title:

Experience:

Job Summary

Senior SEO Specialist

Key Responsibilities:

• Develop and execute comprehensive

  off-page SEO and backlink strategies

  aligned with overall SEO and business goals.
• Acquire

  high-quality, relevant, and authoritative backlinks

  through outreach, guest posting, digital PR, partnerships, and content promotion.
• Identify and evaluate link-building opportunities using competitive analysis, backlink audits, and industry research.
• Build and maintain strong relationships with publishers, bloggers, journalists, webmasters, and industry influencers.
• Collaborate with content, marketing, and PR teams to create link-worthy assets (blogs, whitepapers, case studies, infographics, reports).
• Monitor backlink profiles, anchor text distribution, and domain authority using SEO tools.
• Conduct regular backlink audits to identify and disavow toxic or low-quality links.
• Track, analyze, and report backlink performance, organic traffic growth, and ranking improvements.
• Stay up to date with

  Google algorithm updates

  and evolving best practices in off-page SEO.
• Ensure all link-building activities comply with

  Google’s Webmaster Guidelines

  and ethical SEO standards.
• Mentor junior SEO team members and provide strategic guidance on off-page SEO initiatives.

Qualifications:

• Proven experience in

  SEO with strong specialization in backlink acquisition and off-page SEO

  .
• Demonstrated success in improving domain authority, keyword rankings, and organic traffic through link-building.
• Strong understanding of SEO best practices, including on-page, technical SEO, and content optimization.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
• Excellent outreach, negotiation, and relationship-building skills.
• Strong analytical mindset with the ability to interpret data and make strategic decisions.
• Ability to adapt to new technologies and AI-driven tools such as ChatGPT, Gemini, and Microsoft Copilot.
• Excellent communication, collaboration, and organizational skills.

Education:

Any Graduate with strong analytical and communication skills.
Bachelor’s or Master’s degree in Marketing, Digital Marketing, Computer Science, or a related field is an added advantage.