National Sales Manager - Footwear

As the National Sales Manager (NSM) for Footwear in the Retail & Distribution industry, based in Ludhiana, Punjab, you will play a crucial role in driving sales growth and brand visibility. With 8 to 12 years of experience, preferably as a Graduate or MBA, you will report directly to the Director. Your primary responsibilities will revolve around devising and executing sales strategies at a national level. This includes designing comprehensive plans for different sales channels such as retail, distribution, e-commerce, and modern trade. Monitoring sales performance metrics, market trends, and adjusting strategies accordingly will be essential for achieving revenue targets. Collaboration with the marketing team is key to align sales initiatives with brand campaigns. Strengthening brand positioning and visibility through sales-led marketing activities, participating in promotional planning, product launches, and seasonal campaigns will be part of your role. Market research and business intelligence will be crucial aspects of your job. Regular market analysis to identify opportunities, risks, and competitor strategies, leveraging customer insights, buying patterns, and regional demand data to influence product mix and pricing, as well as driving innovation in product placement based on consumer behavior will be integral to your success. Leading and motivating a national sales team, managing budgets efficiently, and monitoring spend versus revenue targets are essential for effective team leadership and budget management. You will also drive long-term planning for market expansion, foster relationships with key retail partners, distributors, and stakeholders, and provide strategic input to the product development team. The ideal candidate will be a Graduate in Business, Marketing, or related field, with 8-12 years of progressive sales experience in the footwear industry. A proven track record in national sales management, retail/distribution strategy, and team leadership, along with strong analytical, negotiation, and decision-making skills are required. Excellent communication and interpersonal abilities, proficiency in MS Office, CRM systems, and sales performance tools are also essential. Additionally, willingness to travel extensively across India and the ability to work under pressure in a dynamic and competitive environment are necessary for this full-time position with day shift schedule. As you apply for this role, please consider your experience in managing sales through retail, distribution, and e-commerce channels, as well as your familiarity with annual sales budgeting and performance tracking. Join us in person at our Ludhiana location and be part of our dedicated team driving sales excellence and market expansion.,