Job
Description
You will be responsible for managing nano and micro influencers for the company. Your key responsibilities will include: - Researching and identifying suitable nano (1k-10k) and micro (10k-100k) influencers globally across platforms like Instagram, YouTube, TikTok, etc. - Evaluating influencers based on brand alignment, audience quality, engagement rates, and region-specific reach. - Managing influencer outreach, negotiation, and onboarding process. - Designing collaboration briefs and ensuring influencers follow brand guidelines. - Tracking influencer deliverables such as posts, reels, stories, and lives. - Maintaining long-term relationships with high-performing influencers. - Monitoring influencer performance metrics including engagement, conversion, and ROI. - Drafting and managing influencer contracts in alignment with legal and compliance. - Coordinating with the finance team for disbursements. - Evaluating influencers quarterly for performance and handling termination of contracts smoothly while preserving goodwill. - Maintaining a rotation pool of active/inactive influencers. - Preparing monthly and quarterly performance dashboards and providing insights on ROI, regional effectiveness, and campaign success. - Suggesting influencer strategy improvements. Qualifications and Skills required for this role: - Bachelor's degree in Marketing, Communications, or a related field. - 2-4 years of experience in influencer marketing, with a focus on nano and micro influencers preferred. - Strong negotiation and communication skills. - Familiarity with global influencer platforms and campaign tools like Upfluence, AspireIQ, or in-house CRMs. - Excellent organizational and financial management skills. - Global cultural awareness and adaptability. If you are interested in this opportunity, you can apply by sending your resume to sourav@shvetalabs.com. You will be responsible for managing nano and micro influencers for the company. Your key responsibilities will include: - Researching and identifying suitable nano (1k-10k) and micro (10k-100k) influencers globally across platforms like Instagram, YouTube, TikTok, etc. - Evaluating influencers based on brand alignment, audience quality, engagement rates, and region-specific reach. - Managing influencer outreach, negotiation, and onboarding process. - Designing collaboration briefs and ensuring influencers follow brand guidelines. - Tracking influencer deliverables such as posts, reels, stories, and lives. - Maintaining long-term relationships with high-performing influencers. - Monitoring influencer performance metrics including engagement, conversion, and ROI. - Drafting and managing influencer contracts in alignment with legal and compliance. - Coordinating with the finance team for disbursements. - Evaluating influencers quarterly for performance and handling termination of contracts smoothly while preserving goodwill. - Maintaining a rotation pool of active/inactive influencers. - Preparing monthly and quarterly performance dashboards and providing insights on ROI, regional effectiveness, and campaign success. - Suggesting influencer strategy improvements. Qualifications and Skills required for this role: - Bachelor's degree in Marketing, Communications, or a related field. - 2-4 years of experience in influencer marketing, with a focus on nano and micro influencers preferred. - Strong negotiation and communication skills. - Familiarity with global influencer platforms and campaign tools like Upfluence, AspireIQ, or in-house CRMs. - Excellent organizational and financial management skills. - Global cultural awareness and adaptability. If you are interested in this opportunity, you can apply by sending your resume to sourav@shvetalabs.com.
