Strategic Marketing:
Develop and execute marketing plans for assigned brands, ensuring alignment with overall business objectives and market share growth.
Point-of-Sale Growth:
Drive growth of Big & Focus Rx brands at chemist outlets and retail points.
Brand Detailing:
Plan and implement effective Rx brand detailing programs at chemist level.
Stakeholder Engagement:
Build strong support from chemists with trade marketing initiatives and coordination with stakeholders.
Campaign Development:
Translate insights from retail, chemists, HCPs, consumers, and stakeholders into impactful marketing campaigns.
Collaboration:
Work with internal teams and external agencies to implement campaigns across multiple channels, including retail, chemists, and hospitals.
Performance Monitoring:
Track and measure campaign performance, making data-driven adjustments to improve results.
Sales Alignment:
Align field-level activities with sales strategies and goals in collaboration with sales teams.
Program Effectiveness:
Monitor and evaluate field-level programs, providing recommendations for improvement.
Data Analysis:
Analyze marketing performance data to generate actionable insights for future campaigns.
Business Development Support:
Collaborate with business development teams to build business cases for new products and initiatives.
Market Awareness:
Stay updated on industry trends, competitor activities, and market dynamics to support strategic decisions.
Relationship Management:
Build and maintain strong relationships with internal teams, external agencies, chemists, retailers, and other stakeholders.
Cross-Functional Coordination:
Work with Sales, Medical Affairs, and Regulatory teams to ensure progress and alignment with business objectives.

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