Modern Trade Sales Manager

Role Overview

Modern Trade partners

Key Responsibilities

• Sales & Business Development

• Achieve sales and growth targets across Modern Trade in the West region.
• Expand distribution and ensure deeper penetration across key MT accounts.
• Negotiate annual contracts, margins, and visibility agreements.
  

• Key Account Management

• Build and sustain relationships with category managers, buyers, and regional MT partners.
• Ensure product listing, availability, visibility, and activation in Reliance, D-Mart, Star Bazaar, Spencer’s, Metro, etc.
• Track secondary sales, offtake, fill rates, and shelf share.
  

• Trade Marketing & Execution

• Implement in-store promotions, activations, and visibility programs.
• Ensure flawless execution of national and regional campaigns.
• Track ROI on trade spends and shopper engagement initiatives.
  

• Business Operations

• Work closely with supply chain teams and distributors for smooth replenishment and deliveries.
• Manage receivables and ensure timely collections.
• Provide regular competitor insights, category trends, and market feedback.
  

• Team Management

• Lead and motivate sales executives/merchandisers across the region.
• Drive structured market visits and execution discipline.
  

Key Requirements

• MBA/Graduate with

  5–8 years of FMCG sales experience

  , with at least 3 years in Modern Trade.
• Strong exposure to managing

  key MT accounts in the West region (Maharashtra, Gujarat, MP, Goa, Rajasthan)

  .
• Proven negotiation and relationship-building skills with modern trade chains.
• Strong analytical, planning, and execution abilities.
• Ability to thrive in a dynamic, fast-growing environment.
  

What We Offer

• A chance to shape the Modern Trade growth journey of a high-potential FMCG brand.
• Competitive compensation with performance-based incentives.
• Fast-paced, entrepreneurial culture with career growth opportunities.