Meta & Google Ads Expert

Key ResponsibilitiesPerformance Ads

• Plan, execute, and optimize campaigns on Meta Ads (FB & IG) and Google Ads.
• Manage full D2C funnel: Prospecting → Retargeting → Retention.
• Creative Strategy
• Improve KPIs: High ROAS,ROI, Low CPA, Strong CVR, Steady Scaling.

Automation & Tracking

• Set up and manage advanced automation flows, including:
• Meta automation rules
• Google automated bidding
• GTM event configuration
• Pixel/CAPI integrations
• Automated dashboards (Looker Studio optional)

WhatsApp Automation & Growth

• WhatsApp Automation & Growth
• Build and optimize WhatsApp automation funnels using Interakt / Wati / Zoko / AiSensy.
• Set up automated flows: Welcome, Broadcasts, Cart Recovery, Lead Nurturing.
• Integrate WhatsApp with ad campaigns to drive high-intent leads, faster conversions, and remarketing.

Other Responsibilities

• Conduct A/B tests (creatives, audiences, landing pages).
• Manage multiple client accounts with consistent performance.
• Provide weekly and monthly reports with actionable insights.

Requirements

• 2–3 years of proven experience in Meta + Google Ads.
• Strong understanding of D2C scaling, ROAS-driven strategies, and moderate-budget optimization.
• Experience in WhatsApp automations and building conversion-focused workflows.
• Skilled in analytics, audience segmentation, and funnel optimization.
• Comfortable managing multiple client accounts.
• Strong communication and data interpretation skills.

What We Offer

• Work with multiple D2C brands and niche businesses.
• ROI-focused culture — consistency over big spend.
• Exposure to AI-driven marketing automation tools.
• Performance-linked incentives and growth into senior strategy roles.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Paid time off

Ability to commute/relocate:

• Gandhipuram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person