meta ads expert

Senior Meta Ads Specialist (EdTech Specialist)
We’re a high-growth EdTech company transforming how the world learns online. With millions in annual revenue and aggressive expansion plans, we’re scaling student acquisition through hyper-optimized paid media.

The Role

You’ll be the Meta Ads specialist — responsible for building, scaling, and optimizing 6-7 figure monthly ad budgets across Facebook, Instagram, and WhatsApp. This is a hands-on execution + strategy role with full accountability for ROAS, CAC, and enrollment volume.

Key Responsibilities

• Own the full Meta ecosystem: Campaign strategy, creative direction, audience architecture, budget pacing, and performance reporting
• Design and execute high-converting lead gen → enrollment funnels tailored to EdTech buyer journeys (awareness → webinar → application → sale)
• Scale ad spend efficiently while maintaining 5X+ ROAS on 500K–1000K+/mo budgets
• Build and refine lookalike audiences using first-party data, pixel events, and Conversion API
• Lead creative testing frameworks (10+ ad variants/week, static + video + UGC)
• Optimize with CBO, Advantage+ Shopping, and ASC for maximum efficiency
• Collaborate with content, sales, and product teams to align messaging and offers
• Deliver weekly performance deep-dives with actionable insights and forecast modeling

3+ years exclusively managing Meta Ads (no agency generalists)

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person