Meta Ads Expert

Techup Labs

2 - 5 years

5 - 8 Lacs

surat

Posted:3 hours ago| Platform:

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Skills Required

global marketing analytical skills lead generation google analytics skill development pdf automation tools performance analysis management testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, launch, and manage Meta Ads campaigns across Facebook, Instagram, and Audience Network.
Develop full-funnel paid strategies (awareness, consideration, conversion, retargeting).
Perform audience research, segmentation, and lookalike audience creation.
Execute creative testing frameworks (ad copies, creatives, formats, CTAs).
Optimize campaigns for key metrics such as CPC, CPA, ROAS, CTR, and LTV.
Monitor daily performance and make data-backed optimizations at scale.
Coordinate with designers and content teams to produce high-performing creatives.
Implement and manage Meta Pixel, Conversion APIs, and event tracking.
Analyze campaign data and prepare performance reports with actionable insights.
Stay updated on Meta Ads best practices, algorithm changes, and new ad formats.

Required Skills and Qualifications:

Proven experience as a Meta Ads Specialist / Performance Marketer.
Strong hands-on expertise with Facebook Ads Manager and Business Manager.
Solid understanding of paid marketing funnels and conversion optimization.
Experience running lead generation, app installs, and sales-focused campaigns.
Strong analytical skills with the ability to interpret data and trends.
Familiarity with tracking tools like Meta Pixel, GA4, and UTM parameters.
Experience managing ad budgets and scaling profitable campaigns.
Excellent communication and collaboration skills.
Ability to work in a fast-paced, performance-driven environment.

Preferred Qualifications:

Experience scaling Meta Ads for SaaS, D2C, or digital products.
Familiarity with automation tools, rules, and campaign scaling frameworks.
Knowledge of A/B testing methodologies and creative performance analysis.
Exposure to tools like Google Analytics 4, HubSpot, or other CRMs.
Understanding of attribution models and multi-touch journeys.
Experience working with international or high-volume ad accounts.

About You:

You are a performance-focused marketer who thrives on numbers, testing, and optimization. You enjoy breaking down funnels, experimenting with creatives, and turning data into decisions. You don t just run ads you engineer growth. You re curious, results-driven, and constantly refining strategies to outperform benchmarks.

Surat-based role with flexible working structure.
Performance-driven culture with room to experiment and scale.
Exposure to diverse products and global marketing challenges.
Opportunity to work with experienced product, tech, and growth teams.
Continuous learning and skill development in performance marketing.

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