Meta Ads & Digital Marketing Specialist (Agency Background Only)

📣 We're Hiring: Meta Ads & Digital Marketing Specialist (Client-Facing | Agency Background Only)

🕒 Full-Time | Remote (EST Time Zone) | For North American Clients

PPC Guru Inc.

About the Role

tech-savvy, client-ready, and deeply experienced in paid Meta campaigns

Key Responsibilities

• Plan, manage, and optimize

  Meta Ads

  campaigns for brands across North America
• Run performance reports and improve KPIs like ROAS, CPL, CTR, etc.
• Set up

  Meta Pixels

  , custom events, and

  conversion tracking

  (incl. third-party integrations)
• Join

  client meetings

  , handle calls, and present campaign insights confidently
• Identify and

  onboard influencers

  , negotiate deals, and coordinate content for Instagram (reels, stories, posts)
• Schedule content and manage

  Instagram content calendars

  with the design team
• Conduct competitor and trend analysis to propose new ideas and strategies
• Optimize

  Google My Business

  profiles for local SEO and brand visibility

Must-Have Qualifications

• 4–5+ years of Meta Ads experience

  (agency only)
• Deep understanding of

  pixels, conversions, events

  , retargeting & lookalike strategies
• Comfortable handling

  client meetings and calls

  directly
• Excellent

  spoken and written English

• Experience working with

  influencers & content strategy

• Strong knowledge of

  Instagram content planning & scheduling tools

• Familiarity with

  tools like Meta Events Manager, Google Tag Manager, and tracking software

Bonus Skills (Nice to Have)

• Familiarity with

  Shopify

  ,

  WordPress

  , or

  ClickFunnels

• Understanding of

  Canadian/U.S. market behavior

Working Hours

• Full-time |

  Monday to Friday, 9:00 AM to 6:00 PM EST

• Must be fully available during Canadian business hours

Location

• Remote