Merchandising Executive- Category

Job Requirements

To craft and introduce the right product/ merchandise mix in the stores by analysing overall market trends & competition while studying the respective store catchment areas to ensure continuity in the product supply and also improve the profit margins

1. Process ContributionsProcess ContributionProcess OutcomePerformance MeasureMerchandising: Planning & forecasting: Demand planningGather inputs from markets to arrive at the business plan and later plan the building blocks for sale for respective product groups. Develop iterations and seek approvals on the annual store-wise product group sales mix
2. Conduct sales variance study and recommended interventions on monthly basis to help achieve sales
3. Develop the product mix and other initiative plans for the stores assigned under identified focus markets
4. Bottom-up feedback from stores and design the new product introduction
5. Developing a calendar for specific interventions based on regional occasions
6. Provide inputs on national level interventions targeted towards boosting sales of concerned SKUs
7. Coordinate with retail in rolling out interventions like exhibitions, mela\u2019s, road shows etc. to boost sales
8. Coordinate with RMs & Ensure the availability of regional products in stores
9. Coordination with Ecom team to ensure everyday segment presence and bestsellers in the Website

• Inputs to Annual business plan
• Target achievement at a region and Category level

1. Merchandising: Planning & Execution: Gross Margin improvementMeasure and monitor the GC/AMC-LC at a SKU level and make necessary corrections (stone & making charges) on F1 & F2
2. Plan and organise Gross Contribution benchmarking activity across relevant competitors
3. Ensure the right AMC and pricing for New and existing products in the system by regular checks
4. Identify opportunities on product resourcing/ movement of manufacturing setup from vendor to factory/ karigar park or vice versa to optimize the sourcing mix.

• Gross margin achievement
• Margin/AMC improvement

1. Merchandising: Pricing: Promotional strategyDevelop schemes and strategy to ensure liquidation of SKUs and enable adhoc/ regional activations targeted towards improving focussed sales
2. Plan and manage specific offer/ discount management activity along with the team
3. Scheme planning within the budgeted payout
4. Conduct evaluation of scheme & promotions effectiveness and propose counter measures to manage sale and payout

• Effective offer management
• Sales growth

1. Merchandising: Pricing: Markdown strategyIdentify poor performing products and propose strategies to ensure their liquidation
2. Ensure the effective cascade of the best deals with all the internal teams including VM, marketing, commercial, retail etc.
3. Identify the best possible offers based on seasonality and develop schemes

• Liquidation of Aged stocks
• Margin growth

1. Merchandising: PricingDevelop the KVI pricing, AMC revision post new product introductions and mark-to-market pricing for regional products
2. Participate in competitive Price Benchmarking exercise
3. Provide inputs to price revisions for enhancing profitability and sales of select products
4. Development of a pricing framework for the specific categories managed \u2013 to drive improvements in Conversion and pieces/bill

• Pricing model
• Year on Year revenue growth
• Conversion improvement

1. Merchandising: Product Management: Product Portfolio Management Manage the entire product lifecycle by doing universal rationalization
2. New Product Introduction based on bottom-up feedback / UR Gap /Market visit
3. Brief creation and closure of bottom-up feedback as per the calendar
4. Achieve Category Top-line Targets as per planned catpb sales shares though new product introductions
5. Conduct existing vendor performance evaluations based on product performance and evaluate new vendors based on the skill set planning
6. Provide inputs on the model stock recommendations for assortment planning basis the learnings from NPI
7. Maintain a dedicated product library at a community/regional level
8. Perform Sell through analysis for products at an attribute and market level

• Product universe management
• Conversion Improvement
• Year on Year business growth

1. Merchandising: Product Management: New Product DevelopmentCreate the new product briefs post universe rationalization
2. Conduct evaluation of bottom-up feedback on new products and incorporate into the brief
3. Approve/ select the designs created or request product pick-up from vendors for a new collection
4. Approve the final PDIS release; Coordinate with NPI team for code creation
5. Support the teams to conduct NPIMs - central and across regions
6. Approve the assortment planning for new products \u2013 region/Btq/Market Classification
7. Analyse & Initiate the new product rotation post introduction
8. Collaborate with marketing for ad-variant planning

• New product introduction calendar
• Year on Year business growth
• Sale through of new products

1. Merchandising: Inventory management: Norms finalization
2. Develop the boutique level split of category based on the sale target evaluation
3. Develop the minimum range and norms at store level based on sales plan and turn targets
4. Ensure sufficient norms to achieve sales
5. Support in cascading the norms developed across all stores and ensure deployment

• Store-wise norms
• Customer satisfaction score
• Number of cases of non-availability of product

1. Merchandising: Inventory management: Stock turnSupport in identifying and creating timely IBTTs for ageing prevention
2. Provide inputs on the best deal stock rotation and roll out of best deals
3. Provide inputs on regular and special melting recommendations

• Stock turn at a Cat PB level
• Inventory efficiency

1. Merchandising: Inventory management: New store indentingStore-wise assortment planning basis the market dynamics
2. Develop the model stock and raise the first indent
3. Provide inputs on the first month buffer for a new store and oversee the indent placement including best seller special indents
4. Monitor the plan Vs actuals and suggest improvements

• Store-wise norms
• Conversion improvement
• Number of cases of non-availability of product

1. Retail Operations: Channel Productivity Improvements: Sales ProductivityTraining content development, FAB to front end - digital and other media
2. Driving growth in pieces/bill by deploying innovative retail programmes driving higher share of wallet from customers
3. Creation of Everyday look book in Endless Aisle / Ecom

• Incentive policy
• Sales growth
• Ticket size/gramage growth

Work Experience

• Job RequirementsEducation
• Graduate
• Relevant Experience4-5 years with experience in Jewellery/fashion/garments industryBehavioural Skills Customer orientation
• Self-initiate & Drive for results
• Team player
• Knowledge Product & Category management experience
• Business acumen
• Analytical ability
• Vendor management experience