Media Relations Specialist

Job Purpose -

This Role will be a part of the Media Relations Centre of Excellence. It will support the organization’s communications at a national level specially at Mumbai. The expectation is to drive external communication strategies and plans for the company and ensure that consistent and positive messages/ communications are released that promotes positive corporate image among various stakeholders through various media platforms.

Role and expectations

• A strong and known face in media fraternity: National media (Press / TV) should have excellent relations with him/her as s/he needs to handle media relations with deep engagement.
• Strong content expertise
• Able to build relationship networks internally to engage widely and create narratives for the company
• Develop overall media relations strategy in collaboration with Head Communications and media relations CoE lead Provide Input for regional communications materials like newsletters, blogs, press releases and similar marketing materials in order to promote company’s products and services.
• Implement company’s communication plan in order to increase brand awareness.
• Develop and manage relationships with key media players+ stakeholders to secure and grow media online and offline coverage.
• Prepare the annual media relations budget and ensure its efficiently utilised Work with marketing, operations and CSR departments to generate new ideas and innovative strategies.
• Branding strategy execution in collaboration with central Corp communication team and Marketing team Ensure communications consistency among different stakeholders.
• Prepare detailed weekly, monthly, quarterly and annual media activity reports.
• Planning the campaign calendar and initiatives aligned to the company’s requirements