Media Effectiveness Analyst

Flexability Hr Solutions

2 - 4 years

5 - 7 Lacs

pune

Posted:1 day ago| Platform:

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Skills Required

power bi tableau sql snowflake programmatic social media datorama roi display video programmatic media dcm google ads display ads search ad gcp digital media looker studio marketing analyst dv360 facebook/instagram

Work Mode

Hybrid

Job Type

Full Time

Job Description

Media Effectiveness: Analyst

Analyst will use in-depth knowledge in Technical Analytics skills and an understanding of media channel based KPIs to help campaign reporting, measurement along with providing insights & recommendations

Key Responsibilities:

Analyze media spend, ROI, and performance metrics across key digital platforms such as Google Ads, Facebook/Instagram, DCM, DV360 and translating data into actionable insights.
Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization.
Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

Skills and experience:

Minimum 2+ years of experience as a Marketing Analyst.
Strong experience with Digital Media Data across Search, Social, Display, Programmatic media and strong understanding of Digital KPIs.
Understanding of marketing funnels and relevant KPIs.
Knowledge of selected programming languages (e.g., SQL)
In-depth knowledge of relational databases (e.g., Snowflake, GCP)
Analytical & problem-solving skills.
Strong written and oral communication skills.
Expertise in designing new dashboards, identifying the right metrics, layout. Exposure to Tableau. Good-to-have: Other Visualization tools like Power BI and Looker Studio, GCP, Datorama etc.

Note: Candidates should be from Media industry.

Notice Period: Immediate - 15 Days

Interested candidates with relevant experience please share resume @ kapil.sharma@weareams.com

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