Media Director

Role Overview: As a Performance Marketing Manager, your primary responsibility will be to build and scale the performance marketing practice end-to-end. This will involve defining service offerings, productizing solutions, and setting pricing across platforms and marketplaces. You will lead the media strategy and planning, design campaign architectures, channel mix, and measurement frameworks to deliver ROAS- and KPI-driven performance. Your role will also include creating scalable ways of working, processes, tools, and reporting standards to ensure consistent execution and optimization. Additionally, you will be responsible for hiring, mentoring, and growing a high-performing team of planners, buyers, and analysts, enabling strong collaboration with creative, analytics, and client servicing teams. Key Responsibilities: - Define service offerings, productize solutions, and set pricing across platforms and marketplaces. - Lead media strategy and planning, design campaign architectures, channel mix, and measurement frameworks. - Create scalable ways of working, processes, tools, and reporting standards. - Hire, mentor, and grow a high-performing team of planners, buyers, and analysts. - Act as the client-facing leader, translating business goals into media plans, presenting results and roadmaps, and driving continual improvement against targets. - Champion best-in-class, innovative media practices by driving experimentation, adopting new ad tech, developing proprietary playbooks, and forming partnerships to stay ahead of market trends. Qualifications Required: - Proven experience in performance marketing with a focus on ROI and KPI-driven strategies. - Strong leadership skills with a track record of building and managing high-performing teams. - Excellent communication and presentation abilities, with the capability to translate business goals into actionable media plans. - In-depth knowledge of media planning, campaign optimization, and performance measurement. - Ability to drive innovation and stay ahead of market trends by adopting new technologies and practices. (Note: No additional details of the company were provided in the job description.),