Media Buyer-Native Ad

Job Title:

Location:

Experience Required:

Department:

Employment Type:

Job Summary:

Native Ads Specialist

Key Responsibilities:

• Plan, launch, and manage native advertising campaigns across platforms like

  Taboola, Outbrain, MGID, RevContent

  , etc.
• Execute

  display ad campaigns

  via

  Google Display Network (GDN)

  or programmatic platforms (DV360, etc.).
• Write, test, and optimize headlines, descriptions, and thumbnails for high CTR and engagement.
• Monitor daily performance metrics and adjust campaigns to meet KPIs (CPA, CTR, ROAS).
• Perform A/B testing for creatives, landing pages, and targeting segments.
• Collaborate with designers and content teams to develop high-converting creatives.
• Track, report, and analyze ad performance using tools like

  Google Analytics, GTM

  , and platform dashboards.
• Stay updated with the latest trends in native and display advertising, competitor activity, and industry best practices.
• Manage campaign budgets and ensure efficient ad spend.
• Coordinate with other digital teams (paid social, SEO, content) for integrated marketing strategies.
  

Requirements:

• 2–4 years of hands-on experience in managing Native Ads and Display Ads.
• Proven track record of managing performance-based campaigns with measurable ROI.
• Experience with platforms like

  Taboola, Outbrain, Google Display, Criteo

  , or similar.
• Strong analytical skills and experience with tools such as

  Google Analytics, Google Tag Manager, Excel/Sheets

  .
• Basic knowledge of

  UTM tracking, pixel setup

  , and

  conversion attribution

  .
• Ability to write clear, engaging ad copy and work with creative assets.
• Strong attention to detail, time management, and multitasking skills.
  

Preferred Qualifications:

• Experience in performance marketing or e-commerce campaigns.
• Familiarity with programmatic platforms (DV360, The Trade Desk, etc.).
• Certification in Google Ads or Native platforms (if available).