Posted:6 hours ago|
Platform:
Work from Office
Full Time
Experience in Digital marketing solutions like Marketo Engage, Adobe Campaign etc. Create, automate and measure campaigns across channels for B2B business case Integrating Adobe Experience Manager with Marketos ContentAI platform will enable enterprises to deliver personalized content at scale Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
IDESLABS PRIVATE LIMITED
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