Soch Apparels

About Soch Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines tradition and modern artistry. Our meticulously crafted outfits, featuring elaborate embroideries and handpicked fabrics, celebrate the rich heritage of Indian aesthetics. From exquisite sarees and stunning lehengas to elegant kurtas and versatile salwar suits, we offer a wide range of stylish designer ethnic wear which includes sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. With over 175 stores across 70 cities, Soch is the go-to destination for stylish and elegant designer ethnic wear. Position Overview We are looking for a creative and detail-oriented stylist who can bring Sochs brand language to life across e-commerce platforms and social media content. The role requires styling expertise with an eye for ethnic fashion, ensuring visually compelling looks that resonate with digital audiences. You will be responsible for managing e-commerce styling while also assisting the Manager Creative & Styling in concept-driven shoots for catalogue lookbooks and social media. Key Responsibilities Style and curate looks for e-commerce shoots, catalogue lookbooks, and social media campaigns, under the direction of the Manager Creative & Styling. Stay updated with fashion and design trends, particularly in ethnic and contemporary fashion. Supervise photo shoots to ensure consistent, high-quality brand presentation. Skills & Qualifications Degree in Fashion Styling, Fashion Design, or a related field. 2–3 years of relevant experience in Fashion Styling (preferably with ethnic wear). Strong sense of style and proven ability to create compelling, brand-right visuals. Willingness to learn and grow within the role, with a collaborative and team-player mindset. Ability to work both independently and as part of a team. Excellent communication, organizational, and time-management skills.