Job
Description
**Job Description:** As a Marketing Stream Lead, you will be responsible for leading the delivery, transformation, client management, and revenue of the stream. Your role will involve coordinating and partnering with senior stakeholder management to conceive and execute marketing initiatives in line with their priorities. You will also be tasked with resolving engagement-level issues and concerns, managing escalations, and building alternate strategies to optimize marketing outcomes. Furthermore, you will present ideas and final deliverables to Group & GEO marketing/Business teams, leveraging internal support from other streams of MACS. Additionally, you will enhance current service capabilities, develop new marketing services, and identify the effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing them accordingly. You will also be expected to pursue ways to innovate in marketing practice by drawing on expertise from other team members and the wider M&C network to devise campaigns that exploit new channels, tactics, and approaches to increase impact. As a gatekeeper for relevance and quality, you will provide feedback to the team as needed, embedding a culture of customer-centric thinking, strategic alignment, and strong quality controls. Leading the annual planning cycle for demand and budget for the marketing stream with MACS India leadership and global stakeholders will be a key aspect of your role. You will also act as a technology evangelist with a strong point of view on tech trends and the global IT industry ecosystem. **Key Responsibilities:** - Lead the delivery, transformation, client management, and revenue of the stream - Coordinate and partner with senior stakeholder management to conceive and execute marketing initiatives - Resolve engagement-level issues and concerns, escalation management, and build alternate strategies to optimize marketing outcomes - Present ideas and final deliverables to Group & GEO marketing/Business teams - Enhance current service capabilities, develop new marketing services, and identify effectiveness and impact of current marketing initiatives - Pursue ways to innovate in marketing practice and devise campaigns that exploit new channels, tactics, and approaches - Act as a gatekeeper for relevance and quality, providing feedback to the team as needed - Lead the annual planning cycle for demand and budget for marketing stream - Act as a technology evangelist with a strong point of view on tech trends and global IT industry ecosystem - Manage all financial aspects of running the team including billing, utilization, and reporting - Manage stakeholder expectations/escalations to ensure high OTACE/CSAT - Work with senior leadership of MACS to help build and operate marketing teams **Qualification Required:** - Bachelor's degree in Marketing, Business, or related field - Proven experience in marketing management roles - Strong understanding of marketing strategies and trends - Excellent communication and presentation skills - Ability to work effectively with senior stakeholders - Proficiency in financial management and budgeting - Technology-savvy with a passion for following tech trends - Strong leadership and team management skills - Compliance-oriented with attention to detail and quality controls,
