Marketing Strategist

As an experienced Marketing Strategist, you will be responsible for planning and implementing marketing initiatives, specifically focusing on SaaS products. Your role will involve driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative and data-driven strategies. Taking ownership of strategic planning, you will execute comprehensive marketing campaigns and collaborate cross-functionally to maximize profitability and market share while ensuring consistency across all marketing efforts. To excel in this position, you should possess a Master's degree in Marketing, Business Administration, or a related field, along with 2 to 5 years of experience in marketing roles, preferably within a product company. Experience with SaaS products is highly desirable. Your hands-on experience in planning and executing marketing strategies, proficiency in CRM software and Content Management Systems, and strong grasp of market research techniques and data analysis will be invaluable. Your responsibilities will include developing and implementing cutting-edge marketing strategies tailored to SaaS products, identifying target audience segments, crafting compelling value propositions, and conducting thorough research on industry trends and customer insights. You will plan and execute data-driven demand generation initiatives across various channels, focus on lead nurturing and customer retention, and analyze campaign performance to optimize strategies. Collaborating with product management, sales, and customer success teams, you will ensure cohesive marketing efforts and successful product launches. Managing the marketing budget effectively, providing regular reporting on expenditures and ROI, and staying updated on emerging SaaS marketing tools and platforms will be crucial aspects of your role. Additionally, you will experiment with innovative marketing strategies, share advancements with the team, and contribute to a culture of continuous learning and adaptation. Joining our team will offer you the opportunity to work in a fast-paced environment alongside like-minded individuals who are passionate about tackling new challenges every day. You will collaborate with an exceptionally talented team, gaining exposure to new concepts and technologies. Our organization, led by an IIM alumnus, is built on strong values, providing a friendly and high-growth work environment that fosters learning and development. If you are looking to leverage your marketing expertise in a dynamic and innovative setting, this role offers a unique opportunity to contribute to the growth and success of our SaaS products.,