Marketing - Sr. Manager/ AGM

Strategic Planning & Leadership

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Lead internal teams and manage external agencies/vendors to ensure cohesive brand messaging and effective campaign execution.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and differentiation.

Digital Marketing

• Oversee end-to-end performance marketing across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, etc.
• Manage SEO/SEM strategies, website traffic optimization, and lead generation.
• Supervise content creation (blogs, emailers, landing pages, social media) for engagement and brand authority.
• Coordinate with tech teams/vendors to maintain and enhance the website and CRM for lead capture and nurturing.

Offline / Traditional Marketing

• Plan and execute offline campaigns including (hoardings, billboards), print ads, radio, events, and activations.
• Oversee branding at project sites: brochures, sample flats, signage, and experience centers.
• Establish relationships with media outlets, real estate expos, and event partners for enhanced visibility.

Lead Generation & Sales Support

• Build a strong multi-channel lead generation funnel and nurture high-intent prospects.
• Work closely with the sales team to synchronize campaigns with project launches and sales goals.
• Develop and execute targeted campaigns for new launches, investor events, remarketing.

Budgeting & Performance Tracking

• Define and manage marketing budgets with a focus on cost efficiency.
• Prepare reports, dashboards, and KPIs to track performance and make data-driven decisions.

Team & Vendor Management

• Lead, mentor, and grow the internal marketing team (designers, content creators, digital marketing).
• Manage external partners for media buying, creative production, digital marketing, and events.

Job Type: Full-time

Pay: ₹90,000.00 - ₹125,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• Real Estate Marketing: 10 years (Required)

Location:

• Bangalore, Karnataka (Required)

Work Location: In person