Marketing & Solutions Enablement Manager

Marketing & Solutions Enablement Manager

Job Overview

The Marketing & Solutions Enablement Manager plays a strategic role in strengthening brand positioning, driving demand generation, and enabling the sales organization with impactful content and communication. The role ensures consistent messaging across channels and acts as a bridge between Marketing, Sales, and Pre-Sales. Responsibilities include creating thought leadership, managing digital campaigns, developing high-quality collateral, and shaping market perception through data-driven marketing. The ideal candidate blends creativity with analytical rigor and thrives in a fast-paced B2B technology environment.

Roles & Responsibilities

• Own end-to-end development of marketing assets including website content, sales collateral, case studies, capability documents, and pitch decks.
• Create high-quality thought leadership content such as whitepapers, blogs, articles, and strategic messaging for campaigns.
• Drive digital and event-based lead generation initiatives, including webinars, conferences, and targeted online campaigns.
• Track key marketing metrics such as Marketing Qualified Leads (MQLs), campaign ROI, engagement performance, and conversion trends.
• Analyze market and competitive trends to refine messaging, identify opportunities, and shape go-to-market strategies.
• Partner closely with Sales and Pre-Sales teams to ensure alignment on positioning, value propositions, and customer narratives.
• Maintain brand consistency and ensure all content adheres to communication guidelines and strategic objectives.

Core Competencies

• Marketing Strategy & Execution: Strong ability to plan, execute, and measure integrated marketing campaigns.
• Content Leadership: Exceptional writing, messaging, and storytelling capabilities tailored for B2B and enterprise audiences.
• Sales Enablement: Proficiency in creating assets that help sales teams influence buyer decisions across the funnel.
• Analytical Mindset: Ability to interpret data, evaluate campaign effectiveness, and optimize marketing initiatives.
• Collaboration & Stakeholder Alignment: Experience working across Sales, Pre-Sales, Product, and Leadership teams.
• Creativity & Initiative: Demonstrated originality in content creation and a proactive approach to problem-solving.

Qualifications & Skills Required

• 5-12 years of experience in B2B marketing, preferably within technology, SaaS, consulting, or IT services.
• Strong command over business writing, narrative building, and value-based messaging.
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, or similar).
• Understanding of enterprise buyer journeys, personas, and decision-making dynamics.
• Experience executing digital lead-generation campaigns, events, and performance-driven marketing activities.
• Creative thinker with a data-driven approach to planning and execution.
• Ability to manage multiple priorities and deliver high-quality content under tight timelines.