Marketing Research Senior Executive

3 - 7 years

6 - 10 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Market Intelligence Analysis Monitor, track, and analyze industry trends, market shifts, and emerging technologies relevant to IT Services. Develop and communicate market forecasts and scenario models to support strategic planning. Competitor Insights Conduct competitive benchmarking, SWOT analysis, and evaluate go-to-market strategies of key competitors. Deliver detailed insights on competitor strengths, weaknesses, threats, and opportunities. Market Sizing Opportunity Assessment Conduct TAM/SAM/SOM analysis to quantify and prioritize market opportunities. Provide strategic recommendations for expansion, investment, or diversification based on data-driven analysis. Strategic Reporting Executive Presentations Prepare high-impact reports and storyboards tailored for senior stakeholders, including C-suite and strategic business units (SBUs). Present insights clearly and persuasively, enabling informed decision-making. Collaboration Project Leadership Work cross-functionally with strategy, business development, marketing, and delivery teams to align research with business priorities. Manage ad hoc analytics and research requests, ensuring timely and high-quality delivery. Oversee small project teams or analysts as needed to deliver research or analytics outcomes. Preferred Data Analytics Forecasting Analyze large and diverse data sets to extract meaningful business insights. Create predictive models, scenario analysis, and market forecasts to support strategic decisions. Evaluate and visualize KPIs related to market performance, competitor movement, and customer trends. Visualization Reporting Design and develop dashboards and visual reports using Power BI, Tableau, or similar tools. Build dynamic and interactive data visualizations to simplify complex data for business stakeholders. Structure compelling data narratives and visual storyboards tailored for C-level executives and strategic business units. Research Tools Vendor Management Use premium databases for secondary research and data mining. Manage third-party vendors or consultants for commissioned studies or external benchmarking projects. Total Experience Expected: 03-07 years Master s degree in business administration, Economics, Strategy, or a related field. Minimum 4+ years of relevant experience in market research, strategy, or competitive intelligence preferably within IT Services or technology consultin

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Information Technology & Services

Lyon

46,000 Employees

371 Jobs

    Key People

  • Vincent Paris

    CEO
  • Laurent Giovachini

    Chairman of the Executive Board

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