Marketing & Pre-Sales Executive (Software/IT Products)

Job Summary: We are looking for a dynamic Marketing & Pre-Sales Executive to drive lead generation, pre-sales activities, and digital marketing efforts for our software and IT products. The ideal candidate should be proactive, results-oriented, and passionate about B2B marketing and international sales. Key Responsibilities: Marketing & Lead Generation: Develop and execute marketing campaigns to promote software and IT products in global markets. Implement lead generation strategies, including digital marketing, email campaigns, SEO, and paid ads. Manage content creation for social media, blogs, and digital channels to enhance brand visibility. Conduct market research to identify trends, target audiences, and competitive positioning. Collaborate with design and content teams to create engaging marketing assets. Plan and execute email marketing campaigns to drive customer engagement and conversions. Monitor and analyse marketing performance, providing insights and recommendations. Pre-Sales & Client Engagement: Conduct cold calls to international clients to generate leads and identify business opportunities. Manage pre-sales activities, including product demonstrations, client presentations, and handling inquiries. Assist in creating sales proposals, case studies, and marketing collateral. Nurture leads through digital and offline channels to convert prospects into customers. Support client engagement efforts, including webinars, trade shows, and product demos. Qualifications & Skills: Required: Bachelor's degree in Marketing, Business Administration, IT, or a related field . 0-2 years of experience in software/IT product marketing or pre-sales . Strong understanding of B2B marketing, lead generation, and digital marketing strategies . Proficiency in digital marketing tools such as Google Ads, SEO, CRM, and email marketing platforms . Excellent communication and presentation skills , with the ability to engage international clients. Strong analytical skills to evaluate marketing performance and optimize strategies. Experience in handling social media, content marketing, and paid ad campaigns . Preferred: Prior experience in software solutions marketing or pre-sales .