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Marketing Planning Manager

Marketing Planning Manager

Abbott

13 - 18 years

13 - 18 Lacs

Mumbai, Maharashtra, India

Posted:1 week ago| Platform: Foundit logo

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Skills Required

Market research Product Development pricing strategy Sales Forecasting Competitive Analysis Campaign Management

Work Mode

On-site

Job Type

Full Time

Job Description

MAIN PURPOSE OF ROLE Implement a marketing and sales strategy for one or more of the organizations more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. MAIN RESPONSIBILITIES Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. Identify product/service changes to meet customer needs. Liaise with other areas of the organization (e.g., production, RD) to implement these changes. Prepare sales forecasts and budgets. Monitor sales volume, revenues and costs against forecasts. Adapt plans to improve the sales performance of the product/service. Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. QUALIFICATIONS Education Education Level : Associates Degree ( 13 years) / Masters Degree ( 18 years) in Engineering Experience/Background Experience : Minimum 4 years

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Abbott

www.abbottnyc.com

Retail

New York

2-10 Employees

579 Jobs

Key People

Robert B. Ford

Chairman and Chief Executive Officer
Marsarah B. Cribbs

Chief Financial Officer
Daniel P. Starks

Former Executive Chairman
Francesco (Frank) L. D'Agnillo

Senior Vice President, Global Business Operations

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