Marketing Operations Leader

Job Description

Position: Marketing Operations Leader Job Description: What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Marketing Operations Leader is responsible for leading our web and email operations team, ensuring the effective execution of marketing campaigns and digital experiences across key platforms. This strategic role will oversee the implementation of email campaigns using tools such as Eloqua, Salesforce, and Marketo, while also guiding web development using SiteCore and Adobe Experience. The ideal candidate will have deep technical expertise in marketing platforms, strong leadership capabilities, and the ability to translate marketing objectives into operational excellence. They will be accountable for team KPIs and specific email marketing performance metrics. If youre passionate about streamlining marketing operations, optimizing campaign execution, and leading a high-performing team to deliver exceptional digital experiences, this is the role for you! Key Responsibilities Strategic Leadership Develop and implement comprehensive strategies for web and email operations that align with broader marketing and business objectives Lead a team that automates and measures marketing engagement, tasks and workflows across digital channels Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results Provide mentorship and professional development to team members to build capabilities in marketing automation and web development Foster cross-functional collaboration with marketing, design, content, and IT teams Ensure operational efficiency and scale across marketing campaigns and digital properties Lead strategic planning for platform optimizations, upgrades, and integration projects Guide roadmap development for marketing technology architecture and implementation Technical Excellence Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web Plan, execute, and measure omnichannel campaigns from batch email campaigns to automated nurture to advanced multi-step campaigns Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo Guide the development of email dashboards and reporting capabilities Oversee web page development and optimization using SiteCore and Adobe Experience Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels Implement best practices for campaign setup, audience segmentation, and testing methodologies Drive technical documentation and implementation standards Establish governance processes and quality control for campaign execution What we are looking for 8+ years of experience in marketing operations, with at least 3 years in a leadership position Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems Strong understanding of web and mobile technologies, design standards, and the product lifecycle Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems Demonstrated ability to communicate effectively and persuasively, both verbally and in writing Strong analytical skills with the ability to translate data into actionable insights Experience managing and developing a team of marketing operations specialists Experience with developing technical documentation Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences Preferred Qualifications: Relevant marketing platform certifications (Marketo, Eloqua, Salesforce) Experience with API integrations between marketing platforms and CRM systems Experience with Adobe Creative Suite Experience with marketing data management and customer data platforms Experience developing mission-critical web and server applications in agile environment Experience with A/B testing and optimization methodologies Knowledge of marketing attribution models and analytics What s In It for You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more! About Arrow Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com . Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between whats possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/ . For more job opportunities, please visit https://careers.arrow.com/us/en . Location: IN-KA-Bangalore, India Time Type: Full time Job Category: Business Support