Marketing Manager

Role & responsibilities

About the Role

Manager/Senior Manager Marketing

• Develop and execute marketing strategies and annual/quarterly plans aligned with business objectives.
• Partner with franchise owners to co-create local marketing campaigns ensuring brand consistency.
• Support business development with market insights, digital marketing, and property evaluations for expansion.
• Forge partnerships with schools, corporates, and community organizations to enhance lead generation.
• Plan and execute ATL campaigns, events, and BTL activations for enrolment growth.
• Monitor competitor activity and provide actionable market intelligence.
• Enable and mentor regional/centre teams to execute marketing best practices.

Desired Profile

• 710 years in marketing, with 4+ years in a managerial/regional leadership role.
• Strong background in

  franchise/channel marketing

   or multi-location brand management.
• Proficiency in

  Excel, PowerPoint & AI tools

   for marketing planning/execution.
• Proven success in executing both

  ATL & BTL campaigns

  .
• Excellent communication, negotiation, and stakeholder management skills.
• Willingness to travel extensively (5–7 days per trip).
• High ownership, problem-solving mindset, and ability to thrive in a high-growth environment.

Why Join Us?

• Drive marketing strategy for one of the most respected names in the sector.
• Work closely with visionary leaders and franchise partners.
• Contribute directly to expansion and enrolment growth across new schools.