Marketing Manager

Call on- 8588047050

Job Objective:

To lead, develop, and implement marketing and business development strategies for the hospital with a focus on TPA coordination, corporate tie-ups, and patient acquisition.

Key Responsibilities:

1. TPA & Insurance Coordination:

• Maintain and strengthen relationships with Third Party Administrators (TPAs) and insurance companies.
  
• Ensure timely empanelment, renewals, and smooth coordination for cashless and reimbursement services.
  
• Liaison with billing and front office for pre-authorizations, approvals, and claim settlements.
  

2. Corporate Tie-Ups & Business Growth:

• Develop and maintain relationships with corporate clients, government organizations, and PSUs.
  
• Organize corporate health camps and awareness programs.
  
• Create packages and proposals for corporate health checkups and OPD/IPD services.
  

3. Marketing Strategy & Execution:

• Design and execute hospital branding and promotional activities.
  
• Handle digital marketing, social media, and offline campaigns to drive patient footfall.
  
• Monitor competitors and market trends for service positioning.
  

4. Team Leadership & Coordination:

• Supervise the marketing team including executives and field staff.
  
• Allocate daily tasks and monitor team performance.
  
• Conduct training for staff related to TPA processes, corporate dealings, and soft skills.
  

5. MIS & Reporting:

• Maintain monthly reports on revenue generated through TPA, corporate patients, and marketing activities.
  
• Track receivables and pending payments from TPA and corporate sources.
  

Skills Required:

• Excellent communication and interpersonal skills
  
• Strong negotiation and networking abilities
  
• Knowledge of healthcare marketing, TPA procedures, and corporate operations
  
• Leadership and team management
  
• Analytical skills for data tracking and reporting
  

Qualification & Experience:

• Graduate/Postgraduate in Marketing, Hospital Management, or related field
  
• 47 years of experience in healthcare marketing and TPA coordination