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1 Job openings at Shri Jagannath Charitable Cancer institute & research centre
Marketing Manager

Ghaziabad

4 - 6 years

INR 0.5 - 0.6 Lacs P.A.

Work from Office

Full Time

Call on- 8588047050 Job Objective: To lead, develop, and implement marketing and business development strategies for the hospital with a focus on TPA coordination, corporate tie-ups, and patient acquisition. Key Responsibilities: TPA & Insurance Coordination: Maintain and strengthen relationships with Third Party Administrators (TPAs) and insurance companies. Ensure timely empanelment, renewals, and smooth coordination for cashless and reimbursement services. Liaison with billing and front office for pre-authorizations, approvals, and claim settlements. Corporate Tie-Ups & Business Growth: Develop and maintain relationships with corporate clients, government organizations, and PSUs. Organize corporate health camps and awareness programs. Create packages and proposals for corporate health checkups and OPD/IPD services. Marketing Strategy & Execution: Design and execute hospital branding and promotional activities. Handle digital marketing, social media, and offline campaigns to drive patient footfall. Monitor competitors and market trends for service positioning. Team Leadership & Coordination: Supervise the marketing team including executives and field staff. Allocate daily tasks and monitor team performance. Conduct training for staff related to TPA processes, corporate dealings, and soft skills. MIS & Reporting: Maintain monthly reports on revenue generated through TPA, corporate patients, and marketing activities. Track receivables and pending payments from TPA and corporate sources. Skills Required: Excellent communication and interpersonal skills Strong negotiation and networking abilities Knowledge of healthcare marketing, TPA procedures, and corporate operations Leadership and team management Analytical skills for data tracking and reporting Qualification & Experience: Graduate/Postgraduate in Marketing, Hospital Management, or related field 47 years of experience in healthcare marketing and TPA coordination

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