8 - 13 years

8 - 16 Lacs

Posted:6 hours ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

Responsibilities:

  • Should manage Digital and Traditional marketing.
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Analyse consumer behaviour and adjust email and advertising campaigns accordingly.

Requirements:

  • Bachelor's degree along with MBA is preferred.
  • Minimum 8 years'

    of relevant experience in

    Digital and Traditional marketing

    methods, with 2 years in team managing role.
  • Should have

    excellent communication skills.

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • This is a

    Work From Office

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