Marketing Manager

About ProcDNA

ProcDNA is a global consulting firm. We fuse design thinking with cutting-edge tech to create game-changing Commercial Analytics and Technology solutions for our clients. We&aposre a passionate team of 275+ across 6 offices, all growing and learning together since our launch during the pandemic. Here, you won&apost be stuck in a cubicle - you&aposll be out in the open water, shaping the future with brilliant minds. At ProcDNA, innovation isn&apost just encouraged, it&aposs ingrained in our DNA

What We Are Looking For

We are looking for a dynamic

Marketing Manager

who can drive visibility, thought leadership, and business growth through integrated marketing strategies. This role requires a balance of creative thinking, executional excellence, and performance-driven decision-making across brand, digital, and lead-gen campaigns.

What You&aposll Do

• Growth Marketing & Campaigns: Plan and execute multi-channel campaigns to generate qualified leads and boost pipeline. Own funnel optimization and marketing ROI.
• Social media & Content Strategy: Lead content calendar planning and social media growth (LinkedIn focus), increasing engagement and follower base organically.
• Branding & Recognition: Build brand equity through award nominations, PR, recognition, and strategic partnerships. Ensure a consistent brand voice across platforms.
• SEO & Web Presence: Oversee website content, SEO strategy, and landing page performance. Collaborate with designers and development team to improve discoverability and experience.
• Lead Funnels: Create and manage lead capture flows, gated content strategies, and CRM integration for nurturing and conversion.
• Event Marketing Strategy: Identify and manage in-house webinars, industry conferences, and thought leadership events for brand visibility and lead generation.
• Market Positioning: Develop thought leadership and messaging aligned with business priorities and US pharma industry trends.
• Analytics & Reporting: Track KPIs across campaigns, content, and channels; derive insights to guide decisions and improve outcomes.
  

Must Have

• 7 years of experience in B2B marketing, preferably in consulting, tech, or healthcare/life sciences sectors.
• Strong command over growth marketing, performance campaigns, and content-led engagement.
• Demonstrated success in social media growth (especially LinkedIn), brand building, and award submissions.
• Proficiency with SEO tools, Google Analytics, HubSpot (or similar CRM), and campaign reporting dashboards.
• Excellent storytelling, writing, and creative brief development skills.
• Added advantage: Familiarity with the US pharmaceutical and life sciences landscape.
  

Why Join Us

• Be part of a fast-growing consulting firm making a real impact in the healthcare space.
• Work directly with leadership and stakeholders.
• Own and shape the marketing strategy, with full freedom to innovate and experiment.
  

Skills: campaigns,growth marketing,campaign reporting,performance campaigns,brand building,award submissions,b2b marketing,seo tools,google analytics,social media growth,hubspot,social media,content-led engagement,us pharmaceutical and life sciences,hubspot crm,content led management