Marketing Manager

Job Title: Marketing Manager – Pet Industry

Marketing Manager

Key Responsibilities:

• Develop and execute marketing strategies tailored to the pet industry to drive brand awareness, engagement, and sales. 
• Lead digital marketing initiatives including social media, influencer collaborations, content creation, and paid campaigns. 
• Build strong brand positioning by understanding pet owner needs and market trends. 
• Manage promotional activities, product launches, and customer engagement campaigns across online and offline channels. 
• Conduct market research to identify growth opportunities, consumer insights, and competitive strategies. 
• Collaborate with sales, product, and operations teams to align marketing goals with business objectives. 
• Establish partnerships with pet communities, veterinarians, and industry stakeholders to expand reach. 
• Track, measure, and optimize campaign performance for maximum ROI. 

Qualifications & Skills:

• Bachelor’s/Master’s degree in Marketing, Business, or related field. 
• 2–3 years of proven experience in marketing; experience in FMCG, retail, or pet industry is a plus. 
• Strong knowledge of digital marketing, brand management, and customer engagement. 
• Excellent communication, leadership, and project management skills. 
• A passion for pets and an understanding of the pet owner community.