Marketing Manager

About The Role

Key Responsibilities

• Marketing Strategy & Planning
• Develop integrated marketing strategies combining online and offline channels.
• Conduct market research and competitor analysis.
• Plan monthly and quarterly marketing calendars.
• Online Marketing
• Lead digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other
  

• Oversee social media management (Instagram, YouTube, Facebook, LinkedIn).
• Optimize website and marketplace presence (Amazon, Flipkart, brand website).
• Track analytics and improve campaign performance.
• Manage online content creation reels, creatives, videos, blogs.
• Offline Marketing
• Plan and execute offline marketing campaigns such as:
• ATL/BTL activities
• Print materials (brochures, posters, standees)
• Events, exhibitions, seminars & workshops
• Dealer/retail marketing support
• Coordinate with vendors for printing, branding, and promotions.
• Plan product display, merchandising & in-store branding.
• Support sales team with offline marketing collaterals.
• Brand Management
• Strengthen brand identity across online/offline channels.
• Collaborate with agencies, designers, photographers & influencers.
• Ensure consistent brand communication.
• Product & Performance Marketing
• Understand product features to develop strong messaging.
• Plan product launches, campaigns, and promotions.
• Review performance metrics and optimize ROI.
• Team Leadership
• Lead and mentor the marketing team.
• Allocate tasks, monitor progress, and ensure timely execution.
• Reporting & Analytics
• Share weekly/monthly performance reports.
• Present insights, campaign outcomes, and improvement ideas.
  

Required Skills & Qualifications

• Bachelor's/Master's degree in Marketing or related field.
• 47 years experience in both Online & Offline Marketing.
• Strong understanding of digital ads, social media, branding & event marketing.
• Experience working in retail/D2C/FMCG/pet industry preferred.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, CRM tools, Canva.
• Excellent communication, creativity, and leadership skills.
  

Key Competencies

• Multi-channel Marketing Expertise
• Strategic Thinking
• Creative Ideation
• Leadership & Team Management
• Vendor Coordination
• Data-Driven Decision Making
  

Benefits

• Opportunity to work in a fast-growing brand
• Creative and collaborative environment
• Cross-functional exposure
• Skill-building & development opportunities