Marketing Manager

MARKETING MANAGER-B2B-CHEMICAL

Job Purpose:

To lead the marketing and sales strategy for the companys chemical product lines, drive business growth through effective market penetration, manage client relationships, and coordinate cross-functional teams to deliver revenue targets and market share expansion.

Key Responsibilities:

• Strategic Planning & Market Analysis:

• Develop and execute strategic marketing plans to increase product visibility and sales.
  
• Analyze market trends, customer needs, and competitor activities to identify new opportunities.
  
• Forecast demand and create go-to-market strategies for new product launches.
  

• Sales Management:

• Meet or exceed sales targets for chemical products across assigned regions or sectors.
  
• Build and maintain strong relationships with key customers, distributors, and partners.
  
• Lead and support the sales team to ensure consistent performance and growth.
  

• Product & Brand Management:

• Manage the product lifecycle, pricing strategies, and promotional activities.
  
• Collaborate with R&D and product development teams to address customer feedback and innovate.
  
• Ensure consistent branding and messaging across marketing materials and channels.
  

• Marketing Communication & Campaigns:

• Plan and execute trade shows, conferences, digital campaigns, and industry outreach programs.
  
• Oversee the development of sales tools, brochures, and technical data sheets.
  

• Budget & Reporting:

• Prepare marketing budgets and ensure optimal use of resources.
  
• Monitor ROI of campaigns and initiatives and report performance metrics to senior management.
  

Qualifications and Skills:

• Bachelor’s degree in Chemistry, Chemical Engineering, or related field with Masters in Marketing (MBA preferred).
  
• 5–10 years of experience in B2B marketing/sales of chemicals or industrial products.
  
• Strong knowledge of chemical markets, products, applications, and regulatory requirements.
  
• Excellent leadership, negotiation, and communication skills.
  
• Proficiency in CRM software, MS Office, and digital marketing platforms.
  
• Willingness to travel for client meetings, trade shows, and site visits.
  

Key Competencies:

• Strategic thinking and analytical skills
  
• Customer-centric mindset
  
• Business acumen and market insight
  
• Project management and organizational ability
  
• Adaptability in a fast-paced, technical environment

Preferred candidate profile

Good Communication

Good in Market research, Lead generation, techno commercial, sales.

share cv to gmhr@kumarorganic.net