Marketing Manager

Job Title: Marketing Manager (Zoho Ecosystem Expert)

Company Overview

We are a fast-growing B2C Chennai based trading company importing bearings looking for a hands-on, data-driven Marketing Manager who will own the entire customer acquisition, engagement, and retention funnel using the complete Zoho marketing stack. This is a strategic yet execution-heavy role perfect for someone who loves building scalable systems inside Zoho One.

Role Overview

As Marketing Manager, you will plan, execute, optimize, and report on all marketing activities end-to-end using only Zoho tools. You will be the in-house Zoho marketing power user and the go-to expert for the entire Zoho marketing suite.

Key Responsibilities

• Design and execute full-funnel marketing strategies (Awareness ? Consideration ? Conversion ? Retention ? Advocacy) exclusively on the Zoho ecosystem.
  
• Build, manage, and continuously optimize multi-channel automated journeys in Zoho Marketing Automation (email, SMS, WhatsApp, push, social, webinars).
  
• Create high-converting landing pages and lead magnets using Zoho LandingPage and Zoho Forms.
  
• Run email & SMS campaigns, drip sequences, re-engagement flows, and lifecycle marketing with Zoho Campaigns.
  
• Manage and grow all social media channels (organic + paid) via Zoho Social scheduling, monitoring, engagement, and reporting.
  
• Plan, launch, and optimize the online store (if applicable) using Zoho Commerce including abandoned-cart recovery and product recommendation campaigns.
  
• Conduct A/B tests, heat maps, session recordings, funnels, and personalization campaigns with Zoho PageSense to improve conversion rates.
  
• Set up and manage live chat + chatbots (Zobot) on the website using Zoho SalesIQ for real-time lead qualification and support-to-sales handoff.
  
• Build customer feedback loops, NPS, and market research surveys using Zoho Survey and Zoho Forms.
  
• Create and manage customer loyalty, referral, and affiliate programs with Zoho Thrive.
  
• Organize webinars, virtual events, and hybrid conferences end-to-end with Zoho Backstage.
  
• Maintain consistent local presence and review management across Google and directories using Zoho Publish.
  
• Build executive-level dashboards and marketing ROI reports in Zoho Analytics (blending data from all Zoho apps + Google Analytics, Meta, etc.).
  
• Own the entire Zoho One marketing configuration: workflows, custom fields, tags, lead scoring, attribution models, and integrations.
  
• Train and guide junior team members on Zoho best practices.
  

Required Skills & Experience

Must-have (non-negotiable):

• 37 years of hands-on digital marketing experience.
  
• Advanced, daily-user expertise in ALL of the following Zoho apps:
  
• Zoho Marketing Automation (journey builder, lead scoring, ROI tracking)
  
• Zoho Campaigns
  
• Zoho LandingPage
  
• Zoho Social
  
• Zoho PageSense (A/B testing, heatmaps, personalization)
  
• Zoho SalesIQ (chatbots, live chat, mobilogi)
  
• Zoho Analytics (custom dashboards, blended data)
  
• Zoho Forms & Zoho Survey
  
• Zoho Commerce (if e-commerce applies)
  
• Zoho Thrive (loyalty & affiliates)
  
• Zoho Backstage (events)
  
• Zoho Publish (local listings & reviews)
  
• Zoho One administration (user roles, workflows, Zoho Flow)
  
• Proven track record of building and scaling marketing funnels that delivered measurable revenue growth using only Zoho tools.
  
• Deep understanding of marketing attribution, lead scoring models, and customer journey mapping inside Zoho.
  
• Strong analytical skills you live in Zoho Analytics dashboards and can translate data into actionable insights.
  
• Excellent copywriting and visual design sense (or ability to direct designers).
  

Nice-to-have:

• Zoho certifications (Marketing Automation, Campaigns, Analytics, etc.)
  
• Experience migrating from HubSpot/Marketo/ActiveCampaign to Zoho
  
• Agency background managing multiple clients on Zoho One
  
• Familiarity with Zoho CRM, Zoho Flow, and Zia AI
  

Personal Traits

• Self-starter who treats Zoho One like a playground
  
• Obsessed with automation and optimization
  
• Data-driven yet creative
  

Compensation & Benefits

• Competitive salary range: 40,000 60,000 (depending on experience & location)
  
• Performance bonus tied to marketing-sourced pipeline & revenue
  
• Full health benefits, unlimited PTO, remote-friendly
  
• Annual Zoho training/conference budget
  
• Zoho One license provided
  

If you wake up thinking about journey builders, attribution models, and how to squeeze an extra 8% conversion rate using PageSense + Marketing Automation we want you.

Apply with your resume and a short note (or Loom video) explaining one clever Zoho automation/journey you built that delivered big results.