Marketing Manager I

• Develop and execute marketing programs across all digital channels, including email marketing, paid media, content marketing, and other online marketing activities.
• Monitor and analyze program performance, making data-driven decisions to optimize campaign performance and generate positive ROI.
• Create in-depth reports of programs and campaigns, and deliver insights to the management team on campaign performance and ROI.
• Communicate program updates, pipeline forecasts, and campaign results. Analyze program performance and make recommendation for improvements and optimization to meet monthly and quarterly goals.
• Collaborate with partners and recruiting teams to implement acquisition and engagement strategies and evaluate performance.
• Maintain and enhance marketing automation processes, including CRM and Eloqua, to ensure the highest levels of accuracy and efficiency.
• Collaborate with the content team to develop compelling campaigns and marketing assets that engage and resonate with our target audience.
• Manage relationships and ensure effective collaboration with external agencies and vendors.
• Achieve complete control in planning, execution and optimization of Client campaigns across the year to bring down CPL, improve MQL quality, and meet goals
• Test and deploy new campaigns, content, and campaign elements to improve/overhaul existing operations
• Continuous monitoring of ongoing campaigns to identify trends, issues and opportunities without delays

Qualifications:

• Bachelors degree in marketing, business administration or related field (MBA preferred but not mandatory).
• 5-7 years of experience in a similar role, with demonstrated success in managing Client ads, email marketing, and content marketing campaigns.
• Extensive experience with digital marketing, content marketing, and email marketing.
• Data-savviness, with the ability to identify patterns, trends, and insights from reports and analysis.
• Excellent communication and presentation skills - both written and verbal.
• Experienced in vendor management and relationship management
• Proficient in marketing technology such as CRM, enterprise marketing automation platforms (Eloqua, Marketo, Hubspot, etc) and Adobe Analytics.
• Ability to thrive in a fast-paced, dynamic environment, with a keen focus on results.