Marketing Manager ( HEAVY FABRICATION)

Key Roles & Responsibilities
1. Marketing Strategy & Planning

• Develop and execute marketing strategies for heavy fabrication and infrastructure projects.
• Identify target industries such as power plants, cement plants, refineries, steel plants, EPC contractors, government bodies, and infrastructure developers.
• Prepare annual and monthly marketing plans aligned with company objectives.
• Study market trends, competitors, and pricing structures in heavy fabrication.

2. Business Development & Lead Generation

• Identify new business opportunities, tenders, and project leads (government & private).
• Develop strong relationships with clients, EPC contractors, consultants, and PMC firms.
• Conduct regular client visits, project site visits, and technical meetings.
• Generate enquiries for fabrication works such as:
• Structural steel fabrication
• Heavy equipment fabrication
• Industrial sheds & platforms
• Infrastructure & EPC fabrication support

3. Tendering & Proposal Support

• Coordinate with estimation, engineering, and planning teams for tender submissions.
• Assist in preparing techno-commercial proposals, BOQs, and cost estimates.
• Ensure timely submission of RFQs, tenders, and bids.
• Participate in pre-bid meetings, negotiations, and clarifications.

4. Client Relationship Management

• Maintain strong long-term relationships with existing clients.
• Act as the single point of contact for key accounts.
• Address client concerns, feedback, and post-order coordination.
• Ensure client satisfaction and repeat business.

5. Team Leadership & Coordination

• Lead, guide, and monitor the marketing executives and field staff.
• Assign targets, review performance, and provide on-the-job training.
• Ensure timely submission of Daily Visit Reports (DVRs), CRM updates, and MIS reports.
• Motivate the team to achieve sales and enquiry targets.

6. Coordination with Internal Departments

• Coordinate with:
• Engineering for technical clarifications
• Production & Fabrication for capacity and timelines
• Planning & Projects for execution schedules
• Accounts for commercial terms and payments
• Ensure smooth handover from marketing to execution after order finalization.

Job Type: Full-time

Pay: ₹50,402.04 - ₹60,238.22 per month

Benefits:

• Food provided
• Provident Fund

Ability to commute/relocate:

• Ahmedabad, Gujarat: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Location:

• Ahmedabad, Gujarat (Required)

Willingness to travel:

• 100% (Preferred)

Work Location: In person