Marketing Manager

Job title: Marketing Manager

Reports to: Director

Department: Marketing

Location: Surat

Salary Range: 4.80 LPA – 6 LPA

Roles & Responsibilities:-

• Develop and implement comprehensive marketing strategies that promote the supermarket's products and services, attract new customers, and increase sales.
• Plan and execute marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with creative teams to develop compelling and effective marketing materials.
• Monitor campaign performance and adjust strategies as needed.
• Manage a team of marketing professionals to ensure that all marketing initiatives are executed effectively and efficiently.
• Conduct market research to identify trends, consumer preferences, and competitor strategies.
• Analyze competitor activities to stay ahead in the market.
• Develop and maintain a strong brand identity that differentiates the supermarket from its competitors.
• Plan and execute promotional events, advertising campaigns, and social media initiatives.
• Work with vendors and suppliers to develop and implement co-marketing campaigns.
• Manage the marketing budget and ensure that all expenditures are within budget.
• Analyze sales and marketing data to identify trends and make informed decisions.

Skills:-

• Strong leadership and management skills.
• Excellent communication and interpersonal skills.
• Proven experience in developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing channels and techniques.
• Strong analytical and problem-solving skills.
• Experience managing budgets and allocating resources.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of SEO, PPC, and other digital marketing tools and techniques.

Qualification:-

• Master’s degree in Marketing, Business Administration, or related field.
• 10 years of Proven experience in developing and implementing successful marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹480,000.00 - ₹600,000.00 per year

Work Location: In person